SOUL
The immaterial that, without anyone knowing how to explain it, is an essential part of identity.
Protagonists with the soul of Bilbao and Bizkaia
Juan Carlos Matellanes
President of ABAO Bilbao Ópera
Mutur beltz
The modernity of the forgotten wool of the past
Sonia Pérez Ezquerra
Regional Councillor for Transport, Mobility and Tourism
Javier Barroeta
Fashion to live for
The book “De Bizkaia de toda la vida”
A book with brilliant texts by Jon Uriarte
Alicia Rueda
The success of the slow fashion philosophy
Antigüedades From Bilbao
The charm objects with a history hold
SAS78
Urban, chic and trendy fashion for today’s queens
Patrick Anderson, the world’s best wheelchair basketball player
Has spent this season playing for Bidaideak Bilbao
The Biscay of Néstor Basterretxea.
A painter, sculptor, filmmaker, creator of furniture and urban spaces
Belén Frau, IKEA Global Head of Communication
She returns four times a year to the city where she was born.
Eder Aurre in fashion in Bizkaia
Ever since he was a child, he has been attracted to creativity. He opted for sewing.
The milliner Ángel Amor awaits you in his workshop in Bilbao
He dressed Angelina Jolie, Mila Kunis or Cate Blanchet
Los Encajeros
The company that exports elegance from Bilbao worldwide
Belén Lucas
Recognised illustrator and winner of several prizes and contests.
Ignacio Goitia, the rebellious classicist
Is a passionate lover of freedom. This characteristic is manifested both in his work and in the way he faces life.
Rober Garay, The artist who narrates stories using the Urdaibai landscapes
Cultural activist and promoter of the Agroskate clothing brand.
Gabriel Garbisu, a classical actor from Bilbao
He is one of the greatest contemporary experts in the way of saying the verse required by classical theatre.

MATCHDAY EXPERIENCE
EXPERIENCIE
EXPERIENCE THE EMOTION OF SAN MAMÉS IN THE FIRST PERSON.

MUSEUM + SAN MAMES TOUR
EXPERIENCIE
A MUSEUM THAT GOES BEYOND THE HISTORY OF THE CLUB.
At the heart of Bilbao and Bizkaia, the true essence of this region is found in the people and places that inhabit it. They are the protagonists of an ever-evolving story, a story that spans centuries of tradition, innovation, and a deep-rooted connection to their culture and land.
The People of Bilbao and Bizkaia:
The residents of Bilbao and Bizkaia are known for their warmth and hospitality. They are passionate about their region and culture, and they are eager to share their love for the Basque Country with visitors from around the world. Local life revolves around community, and local festivities such as patron saint festivals and cultural events reflect the strong connection of the people to their roots.
Local Shops and Businesses:
Bilbao and Bizkaia are filled with local shops and businesses offering unique products and services. From design shops and artisan boutiques to stores selling local products, you’ll find a wide variety of options for shopping and supporting local businesses. By exploring these shops, you’ll have the opportunity to meet the entrepreneurs and artisans who breathe life into the local economy.
Charming Bars and Restaurants:
Bars and restaurants are places where social life comes alive in Bilbao and Bizkaia. Local bars are famous for their pintxos and delicious culinary creations. Restaurants offer traditional and high-end dishes that reflect the richness of Basque cuisine. Each establishment has its own story and style, and many are run by families who have spent generations perfecting their recipes.
Innovative Enterprises:
The region is also a center of innovation and technology. Bizkaia is home to leading companies in sectors such as energy, industry, and technology. These companies are an important economic driver and an example of the entrepreneurial spirit and adaptability of the region to modern times.
Summary:
The true protagonists of Bilbao and Bizkaia are the people, shops, bars, and businesses that bring this region to life. Their passion, creativity, and connection to the local culture are what make this area unique. By exploring Bilbao and Bizkaia, you’ll have the opportunity to meet these people and experience the authenticity and hospitality that characterize this region of the Basque Country.