Gerardo: tailoring and menswear in Bilbao
A reference in tailoring and men’s fashion in Bizkaia

SOUL
October 2026
Located On Bilbao’s main shopping area, the Gerardo boutique epitomises masculine elegance with the finest international brands in ready-to-wear, casual wear, accessories, footwear and made-to-measure tailoring, to suit the modern man whatever the season.
In the heart of Bilbao, the iconic Gerardo boutique, situated at 25 Licenciado Poza Street, opposite the Hotel Ercilla, has established itself as a true mecca for men’s fashion.
After decades of perfecting the art of dressing with taste, elegance and quality, the boutique offers a carefully curated selection of prestigious brands, such as the tailoring houses Canali, Tombolini and Latorre, and the shirtmaker Sonrisa, providing garments with impeccable tailoring and fabrics of the highest quality.
As autumn arrives, the shop showcases the season’s trends: modern fits, natural fabrics, refined knitwear, stylish and high-quality pieces in both subtle and bolder shades, designed to suit any occasion perfectly. Blending classic tailoring with a sporty-dandy touch, Gerardo offers a personalised experience to dress men –whether locals or visitors– with natural elegance and sophistication.
If you have any queries, do ask Gerardo Pedrosa, the owner, or any member of his team. They will be pleased to assist you with the warmth and expertise acquired over the business’s 77-year history. That’s quite something.
Brand names of global renown such as Canali and Sonrisa are at the forefront of the tailoring offer at the iconic boutique located in Licenciado Poza
Gerardo
Licenciado Poza 25 – Bilbao – T. 94 441 20 33