Bizkaia All Ways: a campaign to travel your way

The Provincial Council of Bizkaia has launched a tourism campaign featuring four content creators, promoting the region as a diverse, accessible destination brimming with possibilities; the campaign has already gone viral and generated significant buzz on social media

The Bizkaia All Ways campaign is based on a simple idea: there is no single way to travel or discover Bizkaia. Each person experiences the region through their own eyes, interests and abilities.

That is why the campaign does not begin by focusing solely on places, but on the people who explore, discover and enjoy them.

David (@avionesenpapel) offers a perspective centred on cultural travel and visual storytelling.

His proposal presents Bilbao as a gateway to the cultural, landscape and emotional diversity of Bizkaia, connecting its attractions with an intimate and engaging travel experience.

Sua Rey (@suarey) explores nature, active tourism and the emotional connection with the region.

Her content showcases a Bizkaia of coastline, mountains, adventure and Basque tradition, highlighting its landscapes and the opportunities they offer to enjoy the natural setting.

Rubén Nova (@rubenova) focuses on accessible tourism and barrier-free experiences.

His work helps to showcase how Bizkaia is welcoming and well-prepared to ensure that everyone can enjoy its attractions, activities and tourist destinations.

Inazio Nieva (@inazionieva) combines accessible tourism with the region’s culture, heritage and identity.

His personal and authentic perspective reveals Bizkaia’s history and traditions from a different angle, linked to experience and diversity.

Two of the four people featured are people with diverse abilities. Their inclusion is not intended to present disability as something “different”, but rather to highlight diversity as a natural part of the tourist experience. All protagonists share the same story: they travel, explore, get involved and enjoy Bizkaia.